Rubicon has had a special meaning ever since a young and ambitious Julius Caesar made a major commitment and – against the Senate’s orders – decided to cross the river Rubicon between Gaul and Italy.
This action was the first step in what eventually led to the creation of his Roman Empire. Like Caesar, our company’s founders took a big risk and ‘crossed the Rubicon’. By leaving their safe jobs and founding the company, they took a decisive, irrevocable step. There was no going back… And we’re so glad they didn’t!
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